Creating your own website is a fantastic way to put yourself out to the world and share your thoughts, ideas, products, etc. Taking advantage of the online world we live in is important and crucial in the marketing and advertising of businesses. Multiple different marketing strategies can be incorporated into your website in order to grow your business, and since the platform of a website has the most versatility, it can become the centerpiece of your business. Using a website to represent your brand not only strengthens your credibility, but it will also allow your customers to see a scope of what your business is all about. No matter how big or small your business is, a website is an easy way to portray your brand in a professional manner, and it can give a positive impression to the customer that your company is bigger and more successful than it actually is.
Many have argued that websites play an essential role in self-branding, although they are only just tools. According to Brady Krien at the University of Iowa, websites can be “an effective tool for networking and sharing your work, but, like all tools, it requires a certain investment of time to use skillfully” (Krien 2018). It is important to learn and understand the steps to take when creating and building your own website, although the components of it are fairly simple. When creating a website, you create a domain name using a web hosting service. The domain name of your website is how your audience reaches it, such as www.blogger.com. After creating the domain name of your website, you must then choose a host such as Wordpress, Wix, Weebly, or any other website hosting platform where you can create and build a website. Each of these hosts offer a variety of ranges of options that you can choose from in order to customize and build your website. After choosing your host, you need to create a domain name. Many recommend against using the common .com and using .net instead, and a lot of the hosts that you use to create a website will include their company name, which can be removed for less than $20. Depending on the intent of your website, it is up to you to decide how many pages and tabs to include for your audience to be satisfied. While paying attention to good content and maintenance of a website, following all of these tips and tricks will ensure your success in creating a good website.
Websites have been proven to have higher success rates in small businesses as opposed to large corporations. Website design is important because it reels your customers in and gives them that good first impression in order to drive more attention and success to your website. For example, if somebody logs on to your website to shop for something, and they immediately see a bland and boring design with no detail, they will probably move on to another website to find what they are looking for. When customers come to your website, they make a judgement in a matter of seconds based on how the website looks, so it is important to hit that impression upfront and quickly. A good business website consists of easy navigation, a responsive design, consistency branding, purposeful images, calls to action, and fast speed. All of these incorporated into one business website will ensure more success for your company. Some examples of well-designed business websites are Apple, Christo NYC, and HelloFresh. Overall, a good website design combined with all of the key elements listed above can lead to a great website with a lot of attention and success, which can help the growth of your business.
When it comes to creating a high-quality website design, there are a few mistakes that it is important to avoid. One of the biggest mistakes when it comes to creating a website is that there is no true purpose to the website itself or what it is supposed to do. It is important to have a clear idea of what the website is going to accomplish in order to have success. Another mistake that is commonly made is like said above, where the creator lacks good design or navigation and the website becomes either too plain and boring or too cluttered and tricky. It is important to make your website informative as well, for lacking information can leave your audience lost at what you are trying to accomplish or do and decrease the success of your business. By taking time to consider each of the elements and aspects that go into the creation of a website and avoiding all of these mistakes, anybody is able to create a fantastic website as the centerpiece of their business and grow their company exponentially.
Jake Cahill
Comments
Post a Comment