As our semester comes to and end and we wind down to our final few weeks, we begin to look back at what we have learned and the key ideas that we have taken from the courses we were in. However, one class stood out to me in particular with the information that I learned and the content that I can actually apply into my life with a purpose and effect. This class was Stockton University ’s GEN 2243 course known as Exploring Your Digital Portfolio. Professor Kyle Calderwood made this class an extremely interesting and diverse experience where we learned about modern digital tools that we can use in our future professional lives. In Professor Calderwood’s course, we were introduced to a wide variety of digital tools that we are able to use in our current academic environment at Stockton, as well as in the future in whatever professional field we decide to pursue. Another big idea in this course was the idea of social media etiquette, which is the way that we portray ourselves to the soci...
Creating your own website is a fantastic way to put yourself out to the world and share your thoughts, ideas, products, etc. Taking advantage of the online world we live in is important and crucial in the marketing and advertising of businesses. Multiple different marketing strategies can be incorporated into your website in order to grow your business, and since the platform of a website has the most versatility, it can become the centerpiece of your business. Using a website to represent your brand not only strengthens your credibility, but it will also allow your customers to see a scope of what your business is all about. No matter how big or small your business is, a website is an easy way to portray your brand in a professional manner, and it can give a positive impression to the customer that your company is bigger and more successful than it actually is. Many have argued that websites play an essential role in self-branding, although they are only just tools. According to Brady...